Marketing

The Jeep Wrangler zoomed its way into Jurassic Park lore in 1993 when it sped away from a charging Tyrannosaurus

Jeep is getting some screen time in the upcoming Jurassic World: Dominion. The Gladiator, Wrangler and a vintage Grand Wagoneer

Comedian Jay Leno loves cars but says driving the Ford F-150 Lightning converted him into “a truck guy.” Leno tested

The nation’s largest new-vehicle retailer has begun a multimillion-dollar advertising campaign aimed not at car shoppers, but at potential employees.

WASHINGTON — Ford Motor Co. has agreed to pay $19.2 million to resolve allegations it falsely advertised real-world fuel economy

Jimmy Car Car” is taking his show on the road. Or rather, the man who still answers to that childhood

Audi’s China joint venture, FAW-Volkswagen Sales, apologized for text in an advertisement that allegedly infringed copyright and said it would

The troubled, ever-evolving Tokyo Motor Show will rebrand itself yet again in an attempt to breathe life, energy and attendance

DETROIT — It’s no secret what Dodge is about these days. The brand spent the last eight years recasting itself

Most brands mine social media and influencer trends to tap into popular crazes. But Chrysler is using one rising phenomenon